How To Set Up Goal Tracking In Google Analytics: Conversion Tracking Made Easy
Do you want to improve conversions on your website? Whether you want to track leads, sales or just understand what traffic sources are contributing to your bottom line – you need the right tracking in place. In this post, you will learn how to set up goal tracking in Google Analytics so you can track conversions across your website – easy! And, I’ll show you how to access that data in Google Analytics once your goal tracking is set up, so you can find what works and do more of it. Quick heads up: Google Analytics have removed the goal tracking feature in GA4. But, If you aren’t using the new Google Analytics App + Web property yet this tutorial will work fine. Let’s get started: Table of contents Why use goal tracking in Google Analytics? Google Analytics is a free website analytics platform. One of their most under-utilised and incredibly useful features is goal tracking. Using this goal tracking feature, there are four main goals you can track: Destination Dura...